swedish saturdays candy company

in the mid-20th century, swedish children were facing rising rates of tooth decay (hej, cavities!). public health campaigns started encouraging families to limit sweets to saturdays to combat the issue.

what began as a government recommendation turned into a sweet cultural tradition known as lördagsgodis! lördagsgodis literally translates to saturday candy.

thankfully, this cozy swedish family ritual has made its way to the USA.

at swedish saturdays, we are of swedish descent + proud of it! we believe in enjoying the highest quality candy the way the swedes do it. quality over quantity. moderation over excess.